Hi,
I’m Alf

✐ Trained as an architect, I build cohesive visual narratives anchored in memorable, conversation-starting design.   

Alf Berry portrait
Factory District, aerial view of Harlem

Work in Progress ⬩ The Janus Property Company

The Janus Property Company embodies creativity, integrity, and vision in every project. Their genuine and bold visual identity reflects their commitment to innovative, people-centric urban development. With a focus on long-term impact, Janus specializes in forward-thinking projects that shape the fabric of New York City, earning trust through transparent execution and extraordinary results since 1989.

Harlem house of brands

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Unlock potential for your business growth with BOAS Agency. Distinctive branding, design, and marketing for your next stage.

Abandon hope all ye who enter here.

This not  a playground (yet): Immerse yourself, click everywhere and get lost! See my process and play in action.